Released on = June 2, 2007, 1:27 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Ronhill is one of the UK's leading suppliers of running and
athletics apparel. The company was founded in 1970 by British athlete Ron Hill.
Initially it operated as a mail order service for running apparel. But, following
the success of this service, it diversified into retailing and the first Ron Hill

Press Release Body = Profile of Ronhill Sports: a leading UK supplier of running
apparel

Executive Summary

Ronhill is one of the UK's leading suppliers of running and athletics apparel. The
company was founded in 1970 by British athlete Ron Hill. Initially it operated as a
mail order service for running apparel. But, following the success of this service,
it diversified into retailing and the first Ron Hill Sports shop was opened in Hyde,
Cheshire, UK, in 1975. Further growth was secured over the next 20 years by a boom
in running in the UK during the 1980s and by the establishment of the London
Marathon in 1981. In 1999 the company became part of the UK-based retail company OSC
and in 2001 it was renamed Ronhill. Today, Ronhill remains committed to the running
and athletics market and operates through two services. One is a direct sales
service which offers seven ranges for men, women, and children in high performance
wear, low-impact activewear, accessories and high visibility wear. The other is its
Ronhill Specials service, a bespoke service operated by UK-based Ridgeway Textiles
which supplies over 500 clubs in the UK under a licence from Ronhill. Each item
produced by Ronhill is made using high performance fabrics. The properties imparted
by these fabrics include moisture management, wind resistance, water resistance and
freedom of movement. In developing these fabrics, Ronhill works closely with
companies such as Cloverbrook-a UK-based sports fabric supplier.The future looks
promising for Ronhill. Sales in its 2006/07 financial year were healthy and a
refocus on club running apparel should stand the company in good stead for further
expansion into northern Europe and Eastern Europe. In addition, sales look set to be
driven further by the company's recent extension into the women's and children's
sports markets and the staging of the London Olympics in 2012.


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